Filling a gap in the market
When the COVID-19 outbreak occurred in 2020, many competitive physiotherapy businesses began offering in-home and remote services in line with the Australian government recommendations to the healthcare industry. These businesses did so as a matter of necessity, but Gen Physio has been working this way for more than five years, and is now seeing how a smart mix of technology and preparedness has placed the business in a good position during the current crisis.
Gen Physio was established in 2014, when CEO Jordan Gauder first completed study and was working with Queensland Health’s transitional care program, which provided Allied Health support members of the community at home. But as Jordan put it “It was costly, it was inefficient, but it gave me exposure to that side of the industry.”
His solution was to build a business that brought invaluable physiotherapy and care out of an office and into the homes of people who needed it most. The business began with just Jordan storing his files on a personal Dropbox account, servicing patients in his local area, but quickly grew to include nearly a hundred staff across South East Queensland.